Susan Clemens is an award-winning creative/art director with 35+ years of broad and deep experience building numerous brands for hospitality, B2C, B2B, e-commerce, fashion, beauty, luxury auto, entertainment, healthcare and non-profit companies. She has fostered innovation in her creation of pre-launch and launch of hundreds of products including several new auto launches for Fortune 500 luxury brands. Clients include Hilton, Jessica Simpson, Land Rover, and Lincoln.
Art Director for award winning short film
Creation of branding company for impactful visual storytelling
I have designed hundreds of websites over the years – these are a few that are currently live. See more of my UX work in the gallery below.
Iconic Business Brands
Website for branding company
Smart Politics
Website for non-profit encouraging conversations across partisan boundaries
HeroMinded
My personal blog about centering on empathy
North Star Film
Film Marketing
(scroll through screencaps of my prior site design)
Jack Winn Pro Stylists
Website directed to professional stylists (writing and initial design)
Jack Winn Pro Clients
Website directed to hair clients (writing and initial design)
All
Visual Brand
Identity
Packaging & Merch
Environmental & Events
Filmmaking
Web Design
Presentations
Writing
Photoshop
Photography
Painting
UX/IA/UI
Photography
Game & Interactive
Motion Design
Creative Management
Digital Marketing
Email
Accolades
ICONIC Business Brands
Creation of a brand and company specializing in impactful visual storytelling.
ICONIC Social Brands
Writing and designing a series of books on Branding in the age of Social Media
ICONIC Social Brands
Writing and designing a series of books on Branding in the age of Social Media
Sophisticated Coloring
Coloring book concepts, design, AI illustration and information sourcing, social media and branding
Jack Winn Pro
Logo and identity system for a professional hair color line and its sub brands.
Jack Winn Pro
Packaging Design for Retail Products and photography
Jack Winn Pro
Packaging design for retail products and photography
Jack Winn Pro
Packaging Design for Professional Products for Hair Stylists
Jack Winn Pro
Event and Booth Graphics
Jack Winn Pro
Small Brochure that explains key product benefits and the profit sharing model with professional stylists
Jack Winn Pro
Product guide planning, information design, graphic design, technical and marketing writing
Jack Winn Pro
Swatch book planning, information design, and writing
HeroMinded
Visual branding, blog writing about my philosophy centering on empathy
WCM
Brand refresh and information design
Helelna Vista Ranch
Identity and business cards
Helena Vista Ranch
Environmental graphics
Childrens National
Proposed logo and pattern implementations
Childrens National
Proposed logo and pattern implementations
Childrens National
Proposed logo and pattern implementations
Smart Politics
Logo and Background Elements
Smart Politics
Logo and Icon Usage
Smart Politics
Website, identity design elements, and structure
North Star Film
Social media
Imagine Brand
Brand Usage
Bennett Design Co
Logo and business card design
Zook's Nook
Logo design
Jenny Craig
Logo designs
Jet Set Aviation
Logo and stationery design
Helena Vista Ranch
Logo and business card design
heart my tribe
Ecommerce website and merch designs
Jenny Craig
Launch of Ready Set Go program including logos, box, deck of cards and website
City of Huntington Beach
Beautification project for dumpsters
North Star Film
Key art, marketing, and website design
North Star Film
Logos and graphics within the film as well as credits (not shown)
North Star Film
Photoshop of actors into family photos
Callaway Golf
Microsite for Fusion FT-3 interface design and animation
Accenture
Sustainability microsite
LIncoln
Website redesign, brand photography art direction and animations
Lincoln
Microsite for Aviator launch
Wolf Blass
Winery website design
Candle Bouquet
Informative website design and photography
Land Rover
Microsite for Range Rover Sport
Land Rover
Microsite for Range Rover Timeless campaign
Lincoln
Lincoln LS Performance microsite
Brita
Flash animation site for product benefits and use
Lincoln
Microsite and US Open tennis game design
Pure Light
Website for candle making experience shop
Venue
Ecommerce website
Venue
Graphic system developed for standard white background product photography
Jessica Simpson
Promotional emails and website graphics
Presentations
Pitch decks
Presentations
Pitch decks
Writing
Winning proposal describing our approach while demonstrating our understanding of the brand
Writing
Proposal portion where we demonstrate our understanding of the brand
Jessica Simpson
Promotional emails and website graphics
Jessica Simpson
Digital ads
JWP Product Guide
Information design for Product Guides and color swatch creation
Land Rover
Photo retouching and editing
Candle Bouquet & Pure Light
Product photography
Jenlari Jewelry
Product photography
Events and Travel
Photography
Events and Travel
Photogarphy
Events and Travel
Photography
Chuck Jones Red Dot Auction
Donated paintings
Advisys
Interface refresh
vWise
Interface enhancements
Usability Pro
UI/UX planning
Lincoln LS
Microsite for Performance, animation
America's Funniest Home VIdeos
Interactive game design, featured in Best Interactive Design Annual
Disneyland
50th Anniversary Photomosaics project planning
History of Jazz & Nixon CD ROMs
History of Jazz & Nixon CD ROMs
Accenture
Multipolar world campaign microsite animation design
Y&R Companies
Managed the process for agency-wide creation of animated header assets, so the site reflected the entire agency
Lincoln
Extended the creative brief beyond a form for interest collection, allowing for a more robust microsite for the launch of Lincoln LS
SCEdison
Email campaign to reduce paper billing with 40% higher uptake than planned
Jenny Craig
Text drip and digital marketing assets
Accolades
Awards and published