Here are a few links from our conversation today.

Customer Experience/Loyalty:
1000 True Fans (the importance of creating people who will buy everything you do)
Turn Customers Into Fans In the First 100 Days (Joey Coleman) (dropbox folder of standard definition videos – 31 total)

Demographics aren’t enough to build a customer avatar – you need more detail:
How to build a customer avatar (pdf)
Customer avatar worksheet (pdf)

Other questions to answer about avatars:

  1. Where does my avatar hang out?
  2. What websites do they go to?
  3. What do they read?
  4. What do they watch on tv?
  5. What do they do in their free time?
  6. What are their goals?
  7. Who are their heroes?
  8. Who are their enemies?
  9. Who do they want to please?
  10. Who are they responsible for?
  11. Who might they let down or fail?
  12. What keeps them up at night?

Softbox lighting kit
Lavalier mic